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One campaign, every placement it had to land in

A tiered omnichannel package for Pasolivo — print advertising, display ad sets built to the standard IAB placements, and homepage graphics, designed as one system rather than three separate jobs.

Pasolivo · Campaign design & art direction
3Creative routes
3Funnel tiers
6Print concepts
3IAB ad sizes
2Homepage variants
The client

A complete campaign package from print to digital.

Pasolivo required a unified tiered campaign for an omnichannel outreach program. This included both print advertising, display ads and homepage graphics.

We created several approaches to give the team at Pasolivo creative options for the tiered funnel approach to the campaign: Brand, Financial, and Product.

The through-line is that all three routes share one visual system — the same wordmark lockup, the same warm harvest photography, the same gold-on-dark palette — so a reader who meets the campaign on a magazine page and again in a 160×600 skyscraper recognises it as one thing. What changes between tiers is the ask, not the identity.

Print

Six routes to the same invitation.

The print brief was a single message — come and visit the ranch — explored six ways before the team chose. They range from a full-bleed photograph carrying the headline itself to a framed, catalogue-quiet layout that lets the copy do the work.

Pasolivo print advertisement — full-bleed photograph of a lit outdoor table under an olive tree, with the invitation headline reversed out over the image.
Pasolivo print advertisement — the ranch table photograph set inside an ornate gilt picture frame above a white copy panel on weathered wood.
Pasolivo print advertisement — photograph with a black copy block laid over its lower half, the invitation headline set in gold.
Pasolivo print advertisement — a small barnwood-framed photograph centred on white, with the invitation set below in serif type.
Pasolivo print advertisement — translucent white copy panel floating over the full-bleed orchard photograph, inside a thin keyline border.
Pasolivo print advertisement — white masthead band above a tall photograph, with the invitation copy set into the image at the foot.
Display advertising

One system, built to the sizes the ad server actually asks for.

Every route was drawn in the three placements that carry a programmatic buy — the 728×90 leaderboard, the 300×250 rectangle and the 160×600 skyscraper. Designing all three together is what keeps the lockup readable when the same idea has to survive being ninety pixels tall.

Ad sets by tier Drag left or right
Homepage graphics

The same campaign, landing where the click goes.

Two rotating homepage banners closed the loop for the seasonal push, so the gift-basket message a reader met in an ad was the first thing waiting on the site. Same lockup, same gold rule, same call to action.

Pasolivo homepage banner — a wooden crate of preserves, oils and a tote tied with a red ribbon, with an Introducing Our Holiday Gift Baskets panel and a Shop Now button.
Homepage banner, variant one — the full basket
Pasolivo homepage banner, second variant — olive oil tin and California balsamic bottle in a gift crate against holiday lights, with the same Shop Now panel.
Homepage banner, variant two — the product close up

Got a campaign that has to work everywhere at once?

Print, display, email, the site it all points at — designed together, so the same idea survives every placement it lands in. That is the whole job, and MUXWilliams does it as one piece of work.

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